Have you ever watched the video by Simon Sinek titled, “Starts With Why”? He makes interesting points to ponder on.
All great leaders think, act and follow the same way. Steve Jobs, Martin Luther King and the Wright Bother’s for example. They communicate the exact same way. It is the complete opposite of everyone else and from what we are taught in sales and marketing techniques. All Simon Sinek did was “codify” it. What he did next totally made sense to me. The light bulb in my head went on and I am approaching my business in the same way.
Draw a target on a piece of paper. Make three circles, one big, one smaller inside the big one and then another smaller one inside that one. Then inside the smallest circle write in “Why” , the middle circle write in “How”, and in the outside larger circle write in “What”.
For example he talks about Apple and how they’re easy to understand and everyone gets it. Most marketing and sales are done by things like, “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?
What’s the difference with Apple? Here’s how they actually communicate. “Everything we do, we believe in challenging the status quot. We believe in thinking differently. The way we challenge the status quot is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”
Remember that people don’t buy what you do, they buy why you do it!
If you talk about what you believe, you will attract those who believe what you believe! Market from the point of view to find out ‘why” they need your product or services not “what” they need. How are you approaching your market place niche? From the inside out or the outside in? **Go to YouTube and watch the video *** It will explain the Golden Circle in detail.
Leaders inspire us. We follow leaders for ourselves, not for them. Remember to ask yourself, “Why” you have the ability to inspire those around you or to find others who inspire them.
Gain The Advantage!
footnote all materials were taken from the video by Simon Sinek titled “How Great Leaders Inspire Action”.