Have you ever watched the video by Simon Sinek titled, “Starts With Why”? He makes interesting points to ponder on.
All great leaders think, act and follow the same way. Steve Jobs, Martin Luther King and the Wright Bother’s for example. They communicate the exact same way. It is the complete opposite of everyone else and from what we are taught in sales and marketing techniques. All Simon Sinek did was “codify” it. What he did next totally made sense to me. The light bulb in my head went on and I am approaching my business in the same way.
Draw a target on a piece of paper. Make three circles, one big, one smaller inside the big one and then another smaller one inside that one. Then inside the smallest circle write in “Why” , the middle circle write in “How”, and in the outside larger circle write in “What”.
For example he talks about Apple and how they’re easy to understand and everyone gets it. Most marketing and sales are done by things like, “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?
What’s the difference with Apple? Here’s how they actually communicate. “Everything we do, we believe in challenging the status quot. We believe in thinking differently. The way we challenge the status quot is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”
Remember that people don’t buy what you do, they buy why you do it!
If you talk about what you believe, you will attract those who believe what you believe! Market from the point of view to find out ‘why” they need your product or services not “what” they need. How are you approaching your market place niche? From the inside out or the outside in? **Go to YouTube and watch the video *** It will explain the Golden Circle in detail.
Leaders inspire us. We follow leaders for ourselves, not for them. Remember to ask yourself, “Why” you have the ability to inspire those around you or to find others who inspire them.
As Always,
Gain The Advantage!
Alicia Osmera
footnote all materials were taken from the video by Simon Sinek titled “How Great Leaders Inspire Action”.
Wow that was odd. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say wonderful blog!
I’m sorry that happened to you.
Thank you.
Hi! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get
my blog to rank for some targeted keywords but I’m not seeing very
good gains. If you know of any please share. Appreciate it!
Only what’s on WordPress.
I am extremely impressed with your writing abilities and also with the structure in your
weblog. Is that this a paid subject or did you modify it your
self? Anyway keep up the excellent high quality writing, it’s
rare to look a great blog like this one nowadays..
I like the valuable information you provide in your articles.
I’ll bookmark your weblog and check again here regularly.
I am quite certain I will learn lots of new stuff right here!
Good luck for the next!
wonderful points altogether, you just won a brand new reader.
What could you recommend in regards to your publish tha you made a few days ago?
Any positive?
What exactly was it that drew you into the article?
Hello there! Would you mind if I share your blog with my zynga group?
There’s a lot of people that I think would really
appreciate your content. Please let me know.
Cheers
Absolutely
Thank you so much.
Have you heard of the Golden Circle before?
HI yes I started with free Word press. Many things to choose from
Thank you. I don’t usually trade links. I might consider a guest blogger.
Thank you for that
HI thanks for stopping by.. I just start writing and it comes out.
Follow your inspiration.
Thank you
Its like you read my mind! You appear to know a lot about this,
like you wrote the book in it or something. I think
that you could do with a few pics to drive the message home a bit, but other than that, this is excellent blog.
A great read. I will certainly be back.
Excellent way of describing, and fastidious piece of writing to take data concerning my presentation focus, which i am going to
deliver in academy.
My pｒogrammer is trying tο convince me to move to .net from
PHP. I have alwɑyѕ disliked the idea becаսse of the costs.
But he’s tryiong none the less. I’ᴠe been using WorԁPress οn a number
ߋf websitеs for about a year and am nervous about switching to another platform.
I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress contｅnt intо it?
Any help would be realⅼy appreciated!
Hello there, just changed into aware of your blog through Google, and
located that it’s truly informative. I’m gonna watch out for brussels.
I will appreciate in the event you proceed this in future.
A lot of other folks shall be benefited from your writing.
Cheers!
First off I want to say fantastic blog! I had a quick question which I’d like to ask if you do not mind.
I was curious to know how you center yourself and clear your head prior
to writing. I’ve had a tough time clearing my mind in getting my thoughts
out there. I truly do take pleasure in writing but it
just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin.
Any ideas or hints? Kudos!
Excellent article. Keep posting such kind of info on your page.
Im really impressed by your site.
Hi there, You have done an excellent job. I’ll definitely digg it and for my part suggest to my friends.
I’m confident they will be benefited from this website.
Hi! I know this is kinda off topic however I’d figured I’d ask.
Would you be interested in trading links or maybe
guest writing a blog article or vice-versa? My blog addresses a lot
of the same topics as yours and I believe we could greatly
benefit from each other. If you are interested feel free to
shoot me an email. I look forward to hearing from you!
Fantastic blog by the way!
Superb blog! Do you have any hints for aspiring writers?
I’m planning to start my own blog soon but I’m a little lost
on everything. Would you propose starting with a free platform like WordPress or go for a paid option?
There are so many options out there that I’m totally
overwhelmed .. Any recommendations? Thanks!
In my Managerial Economics class this term we studied strategic
interaction in great element. We noticed how one player’s actions can affect others’ payoffs and how players can gain advantage
via being first movers and making credible commitments.
Great posts from you, man. I’ve understand your stuff and you’re just too great.
I actually like what you have here, particularly like what
you are saying and the way in which you say it.
You make it enjoyable. I can’t wait to read
more of your articles. This is actually a very good site.
Hi Eduardo,
Thank you for stopping by. I’m glad you enjoyed it.
A thoughtful insight and great ideas you have on your site.
You’ve got obviously spent a lot of time on this.
Great job!
Hi Christian,
Thank you for your comments.
Hi there excellent website! Does running a blog such as this take a large amount of work?
I have no expertise in computer programming but I had been hoping
to start my own blog soon. Anyways, should you have any suggestions or techniques for new blog owners please share.
I know this is off subject but I just wanted to ask.
Many thanks!
Hey There,
Blogging takes time. I am no expert in this field but I’m learning every day.
Thanks for your feedback.
Thanks on your marvelous posting! I quite enjoyed reading it, you could be a great author.
I will always bookmark your blog and will come back later in life.
I want to encourage you continue your great job,
have a nice day!
Hi,
Thanks for your comment.
Thanks for taking the time to explore this, It is very
helpful for me.
This post is extremely appealing to people just like
me. It’s not just thought-provoking, it attracts you in right
away. This is well-written articles. The views listed here are also appealing
to me. Thanks a ton.
Does your blog have a contact page? I’m having trouble locating it
but, I’d like to send you an email. I’ve got some suggestions for your blog you might be
interested in hearing. Either way, great site and I look forward to
seeing it improve over time.
Yes if you look it says connect with Alicia and there’s an email link.
Also Facebook and Twitter.
You can email me at connectwithalicia@gmail.com
Hope this helps.
Alicia Osmera
Great info. Lucky me I ran across your website by chance
(stumbleupon). I have saved as a favorite for later! http://ow.ly/VyN2309xZRX
Hey Thanks.
I haven’t used that site very much. Maybe I should.
Excellent blog! Do you have any hints for aspiring writers?
I’m hoping to start my own blog soon but I’m a little lost on everything.
Would you suggest starting with a free platform like WordPress or go
for a paid option? There are so many options out there that I’m totally overwhelmed ..
Any tips? Kudos!
Hello Parusnaya,
I would recommend that you check out the Power Affiliate Club. Tips a d tricks to help you with writing and adjusting your blog site.
You can find more information ony blog.
Thanks for your comment.
Just desire to say your article is as astounding. The clearness in your post is just spectacular
and i can assume you’re an expert on this
subject. Fine with your permission allow me to
grab your RSS feed to keep updated with forthcoming
post. Thanks a million and please keep up the gratifying work. https://amandanarelle3.wordpress.com/2016/12/29/open-the-gates-for-driving-games-by-using-these-simple-tips/
Hi Julissa,
Thank you for your comment.
I would like that very much.
Do you blog?
Very beneficial blog. i will follow this blog. continue the good work.
I found your blog on search engines and bookmark it currently.
keep up the excellent work.
Thank you.
Great post. I used to be checking constantly this blog
and I am inspired! Very useful information specifically the ultimate part :
) I care for such information much. I was looking
for this certain info for a long time. Thank you and best of luck. http://pagebin.com/RzRJLxau
Thanks for sharing your info. I truly appreciate your efforts and I will be waiting
for your next write ups thanks once again.
Your welcome!
Thank you for stopping by.
Hi Alicia
Thank you so much for this post and I do agree that knowing the why makes a lot of difference in making ones dreams come true.
As you brilliantly shared, knowing the why is what is common among the legends
Hi Awazieikechi,
Your welcome.
Good way of telling, and good article to get data concerning my
presentation subject, which i am going to deliver in college.
What are you studying, Tanya?
Hi Alicia,
I have heard starting with the WHY many times. It’s useful to refresh my mind around this. Thanks for sharing.
Beth
Thanks for your comment.
Every weekend i used to pay a visit this web page, for the reason that i want enjoyment, as this this web page
conations really pleasant funny stuff too.
Yes! Always know your “why” first, and be able to communicate it. This is an important message for everyone to understand.
Thank you for your comment Ruth.
You offer an important information. I’ll be your regular visitor.
Hi Kathryn,
Thank you for that comment.
I really appreciate it.
Hi, I do think this is an excellent web site.
I stumbledupon it 😉 I am going to return yet again since i have book-marked it.
Money and freedom is the best way to change, may you be rich and continue to help other
people.
Hi Jason,
What did you like best about the Golden Circle?
Pretty! This has been a really wonderful post.
Thanks for supplying this info.
Hey Road Riot,
Thanks for your comment.
Gain The Advantage
Hi Alicia,
Wonderful and thoughtful post. Using ‘why’ as a starting point is so effective…why would ‘you’ want to use our widget to increase your productivity by 32%?
The TED talk, by Simon Sinek, was very interesting. Thank you for sending me to it.
Edward
Hi Alicia,
Your blog is getting better! I LOVE this , Start With Why is a great book and very inspirational. Great ideas that will get your head spinning… glad you are familiar with this too …
Thank You Lesly.
I really value your feedback. I loved the video too.